Radio Nova goes back to vinyl records – RadioToday
Radio Nova opens The Vinyl Vault and turns on the decks to play classics.
“We are taking a lot of classic albums out of their covers, dusting them and powering up the Nova Towers decks,” the station said in a blog post.
“Nova is going to take the best music in the world and make it even MORE addictive by allowing listeners to hear the greatest classics as they were designed to be played – off vinyl.
“After all, we’ve enjoyed over 70 years of music on vinyl; classical, influential and life changing music without which we could not live. Albums mean different things to different people – but there’s no denying the huge impact they’ve not only had on our lives and there’s no better way to celebrate than playing them on classic vinyl.
Radio Nova’s Vinyl Vault will be open all day, seven days a week, all thanks to the sponsor Des Kelly Interiors.
Radio Nova Sales Director Garrett Gunnigle said: “We are delighted to team up with Des Kelly Interiors on this exciting feature, which will resonate very well with our listeners aged 25 to 54.
“Statistics show that one in five albums bought in the UK is now vinyl. While vinyl records have for some time been associated with middle-aged people with a nostalgic affection for vinyl records, research shows that the main driving force behind this vinyl revival is actually millennial and modern consumers. generation Z.
“About half of those who buy vinyl these days are under 35, and young people are spearheading the modern renaissance of this traditional great medium.”
The Vinyl Vault premieres, with Des Kelly Interiors on January 6, on Radio Nova.